This page provides information for Coaches on the following topics:
For qualifying Professional Coaches, Coach Central offers a hassle-free marketing and client matching service to allow coaches to do what they do These services include:
  • Internet based advertisement. Pre-qualifying and matching coaches to clients.
  • Opportunities for on-going professional development.
This service was set up as a win-win for Coaches, by Coaches. There is no charge for Coaches to be associated with Coach Central. Only when the coach is matched with a client sourced by Coach Central, is a minimal, flat-rate marketing fee payable out of the Coaches standard rates. And since Coach Central benefits from the economies of scale of representing many coaches, we can advertise more cost effectively than any individual coach. Thus a coach need only coach.

Note - In the near future we hope to provide our Marketing Services to many more qualifying coaches. However, until we have our Coach selection system fully in place we ask your patience and hope you will understand that for now, association is by invitation only.
Coach Central's goal is to provide clients with the very best in professional coaches. So we are very picky. Our minimum requirements are that coaches have:
  • Graduated from an ICF accredited coaching school.
  • Undergone supervisions by qualified senior coaches.
  • Have been coaching professionally for at least 1 year.
  • Completed certification through an ICF accredited school, or the ICF directly.
  • Is a member of the ICF and is bound by their ethical standards.

Coach Central is planning to expand and offer a wide range of professional development opportunities for coaches.

We are shortly going to be rolling out a much more comprehensive program for professional development. However at this time we are excited to offer:

Supervision Calls - In supervision, a coach tapes a client call (with the client's permission of course). The call is then played back to a senior supervising coach who provides feedback on what the coach is doing well and where the coach would benefit from further developing. Supervision calls are generally thought to be the most valuable component of any certification process, and should form part of any coach's ongoing professional development. The cost of Coach Central supervision calls is $450 for 3 sessions. For more information send an inquiry to

Group Coaching Development Calls - This is the most cost effective way of continuing to grow as a coach. You and 3 other coaches will be led through a session of round-robin coaching under the direction of a senior mentor coach. You will see what is working well for you, and you see the areas in which you most need to grow. You will get great feedback and also benefit from watching and learning from the other coaches. The cost is $125, per person, for 2 phone-based sessions of an hours duration. For more information send an inquiry to

The Coaching profession is growing rapidly. And demand for qualified coaches is also growing as more individuals seek effective and affordable ways to get better results and more satisfaction in their lives, careers or businesses. If you are thinking about becoming a coach, here is some information that will help you decide if this is for you.

"Coaching, a new profession, is developing to provide support, training and tools to help people grow in their personal, work, social and spiritual lives."
- Common Boundary

If you enjoy helping people, and would like the flexibility that comes with running your own, profitable, home-based business, you may want to take a closer look at coaching.

As you may have heard, coaching is one of the fastest growing home-based businesses in North America. And over the past few years, coaching has begun to spread throughout Europe, Australia, New Zealand, and parts of Asia. However, before you jump on the bandwagon, there are a few things you might want to check out.

What separates the really successful coaches from the ones that struggle? It boils down to three main factors.

Good Coaches enjoy Coaching.
So here we are suggesting you make sure you will actually enjoy coaching. After all, as a coach you will be doing this all day. Do you enjoy talking with people? Do you get excited when you see them succeed? Do people naturally come to you for advice? (To get a real feel for coaching, you may want to consider hiring a coach for a few months. If money is really tight, you can at least explore some of the free orientation calls or courses that many of the coach training schools provide.)

Good Coaches get great training.
You would be well advised to do your homework on the various coach training schools. There are now hundreds of "coaching schools" popping up. As of this writing, less than a dozen are actually accredited by the ICF (International Coach Federation). Be particularly wary of any school that is not ICF accredited. Like any fast growing profession, coaching has a few fast-buck artists flogging inferior coaching programs these days. DO YOUR HOMEWORK. This also applies to those schools that are accredited by the ICF. They all have different philosophies, approaches, training styles, costs, etc. Make sure you pick the right one for you.

Successful Coaches master the business of Coaching. This is where most coaches fall short. You will really benefit from learning a lot about the actual business of coaching, the actual setting up, operating and marketing of your practice. Most of this is not rocket science, but pay careful attention. There are far more good coaches, than there are good coaches with full practices. The difference is marketing. Most of the schools offer a limited or relatively simplistic approach in the area of marketing.

In summary, if you like working with people, and get great coach training, and you take a professional and consistent approach to the business and marketing of coaching, you stand a good chance of joining the top 20% of this profession. Regarding timing, it is different for everyone. However many diligent coaches - i.e. who follow the above guidelines - are able to make a transition into full time coaching within 6 months to one year. (You can often begin to coach, and generate some revenue, within 6 weeks.)

"Coaching started in the business world to help stressed out executives cope with their professional and personal lives, and it still thrives in the corporate environment. But, increasingly, individuals are turning to coaches for help with every sort of problem."
- Boston Globe
If you are wanting to start a coaching practice our bottom-line suggestions are:
  • Find a qualified mentor coach you can relate to and enjoy working with.
  • Experience great coaching.
  • Have your coach guide you through the various training options and alternatives. (Very important!)
  • Have your coach, help you set up your practice and find the marketing approach that will work the best for you. (Here it will pay off to ensure your coach has a strong background in marketing.)
If you have the interest and aptitude, and are committed to do what it takes, a good mentor coach can help you start up a successful coaching practice in 6 months to a year. Be cautions of the claims of instant riches some schools put forth. Like many businesses or professions, 20% of the practitioners do 80% of the business. Make every effort to do what it takes to get into the top 20%. In the end, the responsibility for your success is all up to you.

"A personal coach can help you by getting you to spell out what it is that you really want and then working with you to make the changes that actually enable you to get there."
- The Vancouver Province

If you are looking to become a coach, having access to an experienced professional coach (mentor coach) can really shorten your learning curve and be of invaluable assistance. Here are some suggestions to help you choose a great coach:
  • Talk to several coaches and find one you have a rapport with.
  • Make sure you feel that the coach has a genuine interest in you. (Check out your intuition on this one.)
  • Ensure your coach is a member of the International Coach Federation and is thus governed by professional practice and ethics guidelines.
  • Ensure your coach has completed advanced training, and become certified, at one or more ICF accredited schools. And that their training included numerous supervisions by more senior coaches.
  • Ensure your coach has sufficient experience.
  • Ask potential coaches about their philosophy and approach to coaching. (Do they help you find answers right for you, or just give advice that was right for them?)
  • Have potential coaches spell out what services they deliver, and what the total cost of those services will be.
Coaching is a fairly new profession and it is evolving quickly. With any new profession, there are a lot of people jumping on the bandwagon. And, it may take a few years for the public to become fully educated on what constitutes a Certified Coach. In the meantime, it can be quite hit and miss with many of the self-proclaimed coaches, who have not taken any training, and offer little more than advice. And while good advice has its place, it is not coaching. (Currently there are at least 16,000 people in the World that call themselves coaches. By our estimate, less than 1 in 8 has completed any advanced training and become certified by an accredited school recognized by the International Coach Federation.)

So if you want to experience good coaching, be sure to check out your Coach's background.
Useful links include: The International Coach Federation at, The Coach Training Institute at, , the Newfield Network at , the Academy of Coach Training at and CoachU at

If you would like to use Coach Central's free service to locate a mentor coach for you, please simply fill out the form at REQUEST FORM

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